Win your local market
Acquire more listings and automate lead generation with handwritten mail
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STAND OUT IN THE MAILBOX
Brokerage postcards don't work. They are visually overwhelming, don't generate leads, and end up in the trash.
We've generated over $500 million in home sales for our clients. With 10x the response rate of postcards, and a 97% open rate by homeowners, acquire your dream listings and build reliable lead gen through handwritten cards.
USE CASES
REAL ESTATE FARMING
Nurture neighborhoods for future business, with a personal touch. Build relationships and boost referrals with handwritten postcards.
targeted lead GENERATION
Target specific audiences on recent home sales. Personalize and automate letters with follow up sales activity to build reliable leads and listings.
investor acquisition
Trigger handwritten mail at the right time. Stand out to sellers for opportunities arising from distressed real estate, foreclosures and absentee owners.
Rose Wright Group secure listings worth $4M
Scribeless achieves response rates of 12.9%, and 330 responses.
Challenge
The Rose Wright Group were struggling to differentiate from their competition, and reliably source listings through brokerage postcards and other lead generation.
Solution
Targeted lists, clear messaging, and handwritten mailers broke through the noise and connected with homeowners at a rate far greater than other lead gen efforts.
Campaign details
Company background
The Rose Wright Group are a team of real estate agents affiliated with Compass, a real estate brokerage company. The team is featured on the 2023 America's Best list for exemplary sales production, and are ranked 59 in the state of NY for residential sales – with volume of $85,733,426. Erez Rose, the founding principal, has been in the industry for 12 years.
Being industry leaders, and winning in the market, is very important to the team.
Home sales have remained relatively stable (5.99 million units in 2000 vs 5.96 million in 2018), with many more agents in the market (700,000 agents in 2000 vs 2 million today). The need for differentiation is greater then ever.
LOCAL POSTMARKS
The Rose Wright team had received samples from various companies, but had discounted them due to the lack of a local postmark. They were delighted when they learnt about our multiple locations, particularly the one in New York.
varied designs
The team wanted to vary the card design, and were able to change the back image and handwriting style per card. This created a very personalized feel, and a “wow” moment when opened.
Analysis and summary
Coming to Scribeless, the Rose Wright team weren’t sure handwritten direct mail would work for their business. They’d heard mixed things from other agents, some of whom had been burned by other providers. They have been ecstatic with the results, and are very happy they decided to place that first campaign with us.
The segmentation and personalization of each campaign was very impressive and has stood out in their orders with us. We’ve suggested testing handwritten postcards, as well as using trackable QR codes going forward.
“The cards looked so great! We loved that we could add custom designs to the backs. My boss has already got a listing, and we’ll be placing many more orders”
Jaime Warlich
Director of Ops
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