SUPERCHARGE YOUR GTM STRATEGY
Level up your ABM through automated, handwritten direct mail
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prospecting thats heard
Email and LinkedIn are crowded and ineffective. Spray and pray approaches are getting left in the past.
Get through to dream clients with a personal touch that resonates and warms leads. Send hyper-personalized direct mail to each prospect. Ensure your message is heard, with 99% open rates.
USE CASES
ABM STRATEGY
Build a list of dream clients and hard to reach decision makers, and make a splash with handwritten direct mail. Stand out when it matters, and get past gatekeepers.
DEMAND GENERATION
Add 99% open rates to your automated sequences that are already performing. Drive awareness to your product or service through physical mail, that cuts through the day-to-day noise.
CUSTOMER SUCCESS
Thanking customers matters. It builds relationships, reviews, and closes more deals. Thank customers for coming onboard, prospects for their first meeting, and wider teams to ensure company buy in.
ATOM LEARNING ACHIEVES A 10% RESPONSE RATE
Onboarding 54 new partners, 270 new customers and $350,000 in referred revenue through handwritten letters.
Challenge
Atom Learning needed a cost effective way to reach busy decision makers - in this instance those being headteachers. They wanted to be careful and targeted with their approach, and not burn through a finite list of high-value contacts.
Solution
With Scribeless, Atom Learning was able to get past gatekeepers and resonate with headteachers, who don’t have the time to stay on top of their emails and messages in the busy work-week.
Campaign details
Company background
Atom Learning is an industry-leading exam prep and tutoring platform for students preparing for the exams. The company generates revenue through a freemium model, with parents subscribing for additional practice materials. Founded by Alex Hatvany, Atom Learning’s success relies on a distribution model through schools, who are incredibly hard to serve and onboard to new software platforms.
Schools have a complex decision making process with many stakeholders, with selling to schools being seen as one of the biggest challenges within the EdTech space. According to the Technology in Schools Survey 2022-2023, 63% of headteachers cite a lack of time for learning about new softwares and technologies due to workload.
LETTERHEAD TEMPLATE FORMATTING
It was important to Atom Learning that they were able to produce a folded letter, which conveys a sense of professionalism which is important to their ICP. They were able to do this very easily through the Scribeless platform, recreating a letter head by introducing date fields, title fields (i.e. Mr. Smith), and signatures within the produced letter.
Included flyer collateral
As this was the only real chance they had of getting content in the hands of headteachers, they wanted to include an informational flyer alongside the handwritten letter. Because of our advanced printing facilities, we were able to very easily produce these for them and include within each envelope, whilst still meeting our one working day SLA.
Analysis and summary
Atom Learnings campaigns get a lot of things right. The introduction feels personal and relevant to the target audience. The social proof builds trust early on, and the ask from the decision maker is light. It encourages response, and enables headteachers to call, email or simply sign up free of charge.
“We've found Scribeless to be a very effective way to get the attention of our target market and build goodwill before we've even had the first conversation with a potential customer. The team at Scribeless is highly professional and they go above and beyond to ensure letters are sent out exactly when you need them to be. The quality of the letters and handwriting is fantastic and near impossible to tell apart from a genuinely handwritten letter. We now run campaigns all year round through Scribeless and it's working brilliantly!””
Alex Hatvany
Co-founder
