Scribeless was tasked with creating and distributing 10,000 personalized handwritten letters with accompanying inserts to exhibit a new product. The target for the campaign was a 4x ROI.
Panasonic specifically targeted public service employees in need of more resilient IT equipment, with aims to:
Using our custom handwritten notes service, Panasonic achieved a strong return on investment of 7.3x, almost double their initial target. The campaign saw a huge boost in interest levels and the purchase rate surpassed all other marketing channels, with an 18% increase in sales.