Case Study: Luxury Hotel Achieves 18% Increase in Repeat Bookings

Hyatt Hotels used Scribeless’ personalised handwritten notes service to create & distribute 40,000 handwritten notes to first-time guests of a selected hotel.

Luxury hospitality company Hyatt Hotels used Scribeless’ personalised handwritten notes service to create & distribute 40,000 handwritten notes to first-time guests of a selected hotel. The primary goal was to increase the number of repeat bookings made,while upholding the high standards of quality for which the company is known.

  • Hyatt Hotels wanted to increase the number of repeat bookings from first-time visitors
  • 40,000 handwritten notes were sent to re-engage with first-time visitors
  • The campaign saw a 635% increase in response rates over their traditional direct mail & email campaigns and an 18% increase in repeat bookings.

635%

Increase in response rate over traditional direct mail & email campaigns

18%

Increase in repeat bookings