Hyatt increased repeat bookings by 18% in a famously fickle industry
Hyatt Hotels wanted to increase the number of repeat bookings from first-time visitors of one of their hotels.
40,000 handwritten notes were sent to re-engage with first-time visitors after their stay, thanking them for visiting.
The campaign saw a 635% increase in response rates over their traditional direct mail and email campaigns and an 18% increase in repeat bookings.
Hyatt saw almost 1 in 5 first-time visitors go on to make repeat bookings.
The campaign had a 635% higher response rate than the traditional direct mail and email marketing channels that Hyatt had used previously.
The 40,000 recipients were considerably more likely to leave a positive review.
18% uplift in repeat bookings
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Lower Castle Street
1968 Yeager Ave
La Verne, CA, 91750
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