CogX attract countless high profile speakers to their event with 6000 handwritten invites
CogX is the world’s foremost AI festival, enticing a crowd of around 15,000 high-profile politicians, researchers and businesspeople this year. But how have CogX managed to attract such distinguished attendees? With personalized handwritten invites.
In 2019, CogX used Scribeless to send 3000 handwritten invites to high-profile people from all walks of life to speak at their event, recognising the value of a more personal invitation.
Scribeless handled the process in full, producing and mailing invitations throughout the US, UK and all around the world.
Not only did CogX use Scribeless for its invitations, it also sent out handwritten event follow ups to attendees to increase loyalty, and to provide a personal experience even after the event itself had finished.
Their first handwritten marketing campaign attracted so much talent that CogX came back to Scribeless the following year, impressed with the service and looking to go again in 2020:
"Given the incredible turnaround previously, I'd like to work with you again for our next campaign." - Amy Tsang, Marketing Manager
With the ramping up of the campaign, many more high profile speakers flocked to the 2020 event, making CogX more of a monumental success than ever:
Sadiq Khan (Mayor of London)
Alison Rose (CEO, RBS)
Omar Sultan Al Olama (Minister of State for AI, UAE)
Anne Boden (CEO, Starling Bank)
Stan Boland (CEO, FiveAI)
Chris Corrado (CIO & COO, London Stock Exchange Group)
Jacquelline Fuller (VP, Google and President of Google.org, Google)
Ling Ge (Head of Europe, Tencent Holdings)
Rakshit Kapoor (Group COO, HSBC)
Iarla Kilbanee-Daw (Head of Phi Lab, European Space Agency)
Tony Blair (Former Prime Minister of the UK, Executive Chairman, Tony Blair Institute for Global Change)
Clare Barclay (COO, Microsoft UK)
Ann Cairns (Executive Vice Chairman, Mastercard)
Stephen Fitzpatrick (CEO, Ovo Group)
Dr. Jane Goodall, DBE (Founder - the Jane Goodall Institute & UN Messenger of Peace, The Jane Goodall Institute)
John Kerry (68th United States Secretary of State, Founder World War Zero)
Christina Koch (Astronaut, NASA)
Mary Robinson (Former President of Ireland)
Baroness Kate Rock (Member of the House of Lords / Founding Board Member of Centre for Data Ethics)
Sir Martin Sorrell (Executive Chairman, S4 Capital)